Find a local pick your own farm here!

Strawberry U-Pick Orchards in Scotland in 2024, by county

strawberries Below are the PYO orchards and farms for strawberries that we know of in this area. Not all areas have strawberries orchards or farms that are open to the public. If you know of any others, please tell us using the add a farm form!

Remember to always check with the farm's own website or Facebook page before you go - or call or email them if they don't have a website or Facebook page. Conditions at the farms and crops can change literally overnight, so if you want to avoid a wasted trip out there - check with the farm directly before you go! If I cannot reach them, I DON'T GO!

PLEASE report closed farms, broken links and incorrect info using the "Report Corrections" form below.

Aberdeen City and Shire (Grampian)

Argyll and The Isles

Ayrshire and Arran

Borders

  • Border Berries - Blackcurrants, redcurrants, raspberries, strawberries, restrooms, picnic area
    Rutherford Farm, Kelso Borders. Phone: 01835 823763. Email: AL@BORDERBERRIES.CO.UK. Open: 7 days, 10am to- 7pm (cafe from 11am to 4pm) No need to book but always quieter in the evenings, from early July. Directions: A68, 9 miles North of Jedburgh, East at St Boswells on A699 for 4 miles on Kelso road. Follow Rutherford Farm / Border Berries signs. Family run farm on the south bank of the Tweed . The soft fruit PYO is on 7 acres. Facilities: Ample parking, picnic area, toilets. Click here for our Facebook page. one of Scotland's last remaining outdoor berry farms. Our berries ripen in the sunshine (no extra polytunnel heat) which makes for delicious, sweet berries only available in July & August. See Border Berries fruit page for more details of what's ripe when. Strabwerries start in late May, Wait until mid July onwards if you would like raspberries. Toilets: Located beside the cafe with easy access for wheelchairs, baby changing facilities. Picnic area: In a dedicated field beside car park. Dogs: Welcome in the car park and picnic area but not into the fruit growing areas. A tap and water bowl are located on the end wall of the cafe. (UPDATED: 11 July 2020, JBS)

Dumfries and Galloway

Dundee and Angus

  • Charleton Fruit Farm - Apples, blackberries, blueberries, cherries, currants (red and black), gooseberries, pears, peas, plums, potatoes, pumpkins, raspberries (red), raspberries (Spring, red), raspberries (Autumn, red), raspberries (yellow), raspberries (Spring, yellow), raspberries (Autumn, yellow), raspberries (black), raspberries (Spring, black), raspberries (Autumn, black), rhubarb, strawberries, tayberries, tomatoes, other vegetables, U-pick and already picked, gift shop, concessions / refreshment stand, ziplines, pedal kart track
    Hillside, Montrose , DD109EW. Phone: 07703110865. Email: Mat@charleton-farm.co.uk. Open: Daily between 10 am and 4 pm. Picking updates: Click here for picking updates. Directions: Just off the A92 one mile north of Montrose. Click here for a map and directions. Payment: Cash, Debit cards, Visa/MasterCard, AmEx. Click here for our Facebook page. Additional veg grown and sold in store (including white asparagus). Restaurant and take-away, free kids adventure park, shop, holiday rentals, pick your own. Wedding venue opens September 2022. Entrance is free: Strictly no picnics. Free range eggs - see the chickens alongside the farm shop - soft fruit, own preserves and other local foods. They have a Coffee shop with an imaginative menu, including fresh fruit and vegetables from the farm, an indoor and outdoor setting, gift shop local produce and somewhere for the kids to play. April starts with the home grown asparagus followed in June by ready picked strawberries which then leads us to July and August for the pick your own season. (UPDATED: April 27, 2022)

Edinburgh and The Lothians

  • Belhaven Fruit Farm - currants (red and black), gooseberries, raspberries, strawberries, and prepicked produce, snacks and refreshment stand, restrooms, picnic area, events at your location (call for info)
    South Belton Farm, Dunbar, EH42 1RG. Phone: 01368863246. Email: office@belhavenfruitfarm.co.uk. Open: UPDATE for 2020, Their website is gone; Does anyone have current information, are they still offering pick your own or are even open? If so, please write me, their last reported hours were 10am to dusk. Directions: Just of the A1 at Thistley Cross roundabout 20 miles south of Edinburgh. . Crops are usually available in May, June, July.Payment: Cash, only. (UPDATED: 11 July 2020, JBS) (UPDATED: 04 April 2016, JBS)
  • West Craigie Farm Shop - strawberries, raspberries, cherries, gooseberries, blackcurrants, redcurrants, brambles, tayberries and pumpkins, courgettes
    West Craigie Farm, South Queensferry, Edinburgh, West Lothian EH30 9TR. Phone: 0131 3191048. Email: john@craigies.co.uk. Open: daily, from 9 am to 5 pm. All fruits are available for PYO and ready-picked during the season at Craigie's. We also have most of the fruits available frozen in the Farm Shop throughout the year and make jams and chutneys from our fruit which are sold throughout Scotland under "The Jam Kitchen" name. Directions: visit our website. We operate a entry fee to our fields during the PYO season, refundable against fruit picked. Simply buy a West Craigie Farm Shop entry voucher online ahead of your visit to gain entry to the field. You can check out our availability report below to see what’s available prior to your visit. On arrival, show your entry voucher in exchange for a basket and a mapLINK and we will guide you to the best field depending on what you would like to pick. All you have to do is pick your own fruit, fill your basket then weigh and pay! Entry to the field is from a pre-purchased voucher (in 2020, £5 per Adult and £2.50 per child) which is redeemable against the fruit picked. We do not offer refunds where the fruit picked comes in under the cost of the voucher. When’s the fruit in season? It depends on the weather, but generally PYO strawberries start at the end of June and go on into August. Raspberries start mid July till mid August. We also have gooseberries, blackcurrants, redcurrants, Victoria plums, and big, beautiful sunflowers. See below for details (less fruit highlighted = less fruit, more highlighted = more fruit, no fruit highlighted = no fruit!). Register for our ‘e-newsletters’ and we’ll keep you up to date with what’s available when. Click here for a link to our Facebook page.  (UPDATED: 11 December 2023, JBS) (UPDATED: 04 April 2016, JBS) (UPDATED: 23 July 2008)

Fife

  • Blacketyside Farm - strawberries, raspberries, blackcurrants, blueberries, cherries, redcurrants and gooseberries
    Blacketyside Farm, Leven, Fife KY8 5PX. Phone: 01333 423034. Mob: 07970130564. Email: blacketysidefarmshop@tiscali.co.uk.  Open: six days a week, from 9 am to 5 pm during the berry season and 10 am to 4 pm at other times. Directions: on the A915 just east of Leven. sHere you can find a host of local produce and gifts , a fresh butchers counter, a florist and our very own tearoom offering scrumptious meals and cakes. For our younger visitors we have a large Fort which hosts an exciting playground, bouncy trampolines and slides. They have over 70 acres of strawberries, raspberries, blackberries, blueberries and cherries, . The introduction of the poly-tunnels has resulted in the soft fruit season being extended to 6 months which ensures consistency and continuity of supply. Potatoes and carrots are grown for our farm shop customers, barley is produced for animal feed and oats are sold to be milled for porridge. Click here for a link to our Facebook page. (UPDATED: 11 July 2020, JBS) (UPDATED: July 10, 2009)
  • Cairnie Farming Co. - Strawberries, Raspberries, Redcurrants, Blackcurrants, Gooseberries, Tayberries, Cherries, Brambles, Pumpkins and Sunflowers,
    Cairnie, Cupar, KY15-4QD. Phone: 01334-655610. Email: info@cairniefruitfarm.co.uk Open: Daily, 6th March to 1st November from 10:00am to 6:00pm; picking stops at 4:30 pm - ALWAYS call or see their website BEFORE you go to check conditions and hours. Directions: north of the Firth of Forth and 2 ½ miles from Cupar in Fife. Directions from Edinburgh and Glenrothes: M90 north to junction 3, A92 through Glenrothes, turn right at Rathillet Village, approx 3 miles. Directions from Perth: M90 south to junction 9, A912 through Newburgh, turn left on A92, turn off at Rathillet Village, approx 3 miles. Directions from St Andrews: M90 south to junction 9, A912 through Newburgh, turn left on A92, turn off at Rathillet Village, approx 3 miles. See here for more on the Cairnie Mega Maze.  The Mega Maze is open ONLINE TICKETS ONLY. Strawberries (4 varieties), Raspberries (3 varieties),
    The Farm Shop features the ready-picked fruit grown at Cairnie, all of which is also available to Pick Your Own The Maze is available 13th July - 31 October, daily. The Maze, sown in maize, grows to a height in excess of 8 feet. By Mid July when the Maze officially opens, the maize will already have grown 4-5 feet in height. The crop grows at an astonishing average rate of an inch a day! Also: Tearoom Garden with home baking, Jams, Picnic & Children's Play Areas, Toilets, Free Parking. Open: Fruit Farm - 7 days: 09:30am - 6:00pm, Mega Maze - 7 days: 10:00am - 4:30pm (last entry). (UPDATED: 11 July 2020, JBS) (UPDATED: July 12, 2015, JBS)
  • PiPittormiettormie Fruit Farm & Nursery - Raspberries, strawberries, blackcurrants, redcurrants, tayberries, brambles, gooseberries (both red and green) and loganberries.
    Pittormie Ryholme, Dairsie, Cupar, Fife KY15 4SW. Phone: 01334 870233. Email: info@pittormiefruitfarm.co.uk. Directions: Click here for a map and directions. We also have broccoli, cauliflower, potatoes, carrots, turnips, cabbage, jams, free range eggs and a nursery with bedding plants, perennials and hanging baskets. Open: Farm shop open 8am - 8pm June to October. "Egg Shed" open October to June. Directions: between Balmullo & Dairsie on the A914. Seasonal crops: strawberries, Gooseberries (Red and Green), Blackcurrants, Redcurrants, Tayberries, Loganberries, Brambles, Blueberries, Rhubarb, Vegetables, Broccoli, Cauliflower, Cabbage. (UPDATED: 11 July 2020, JBS) 

Greater Glasgow, Lanarkshire, The Clyde Valley

  • East Yondteron Farm - strawberries, Gooseberries, Raspberries, Blackcurrants, Redcurrants, Blackberries, Peas, Broccoli, Potatoes
    Innchinnan, Renfrew, Renfrewshire PA4 9LP. Tel: 0141 889 3492. Email: info@eastyondertonfarm.co.uk. Open: Pick Your Own Monday to Friday 10am till 8pm, Saturday & Sunday 9am till 5pm; When Crops are Ready for Picking. Directions: The farm is easy to access from the M8 motorway our customers come from Glasgow, Renfrewshire, Ayrshire, Lanarkshire, Dumbartonshire, and Argyllshire. Typical seasons are: Strawberries Late June, July and August; Gooseberries Late June, July and August; Raspberries July and August; Blackcurrants July and August; Redcurrants July and August; Blackberries End July thru August; Peas Mid July and August; Broccoli Mid July thru August; Potatoes Mid July through April. (UPDATED: July 11, 2020, JBS) (ADDED: 31 July 2009)

Highlands

  • WWester Hardmuirester Hardmuir - strawberries, gooseberries, raspberries, cherries, black, red and white currents, loganberries, tayberries, blackberries and vegetables
    A96, Auldearn, 2 Nairn, IV12 5QG. Phone: 01309 641259. Email: james@hardmuir.com. Directions: click here for directions and a map. Open: 7 days, 8 am to 6 pm from 1st February to 31st December ; PYO: July and Aug from 8.00 am to dusk. They have a large range of soft fruits and vegetables for PYO, plus pre picked apples, plums and cherries. Early and late strawberries. The pick your own season usually begins towards the end of June when the outdoor strawberries and gooseberries begin to ripen. As the season progresses, raspberries, black, red and white currents, logan and tayberries, brambles are also available for pick your own. Later in the season, towards the end of August, our apple and plum orchards are open for pick your own. We are also hoping that our newly planted cherry orchard will produce its first crop this year. To pick your own use our baskets (or bring your own) and we will direct you to the best fields for picking. Then pick your fruit and we will weigh it upon your return to the farm shop and you pay. Since 1987 families have been visiting us to purchase ready picked and pick your own soft fruits. Our Farm Shop is well stocked with a wide range of home grown & local produce including vegetables, potatoes, preserves & home baking. We also supply nearby retail & wholesale businesses.
    Crop Date
    Apples: Late Aug to late October
    Brambles: Mid July to mid September
    Blackcurrants: Mid July to mid August
    Blueberries: Mid July to late August
    Gooseberries: Late June to late July
    Plums: Late August to mid September
    Raspberries: Late June till late September
    Redcurrants: Mid July to late August
    Strawberries: Mid June till late September

     (UPDATED: 11 July 2020, JBS) (ADDED: 02 August 2008)

Orkney

Outer Hebrides

Perthshire, Tayside

  • Broadslap Fruit Farm - strawberries, raspberries, gooseberries, blackcurrants and redcurrants, pumpkins
    Dunning, Perthshire. Phone: 01738 730242. Email: enquiries@broadslapfruitfarm.co.uk or Contact us. Open: Book your Pick Your Own time-slot now. Potatoes, cabbage, cauliflower and broccoli are also all available from the farm shop. Directions: Broadslap is just off the A9 between Perth and Auchterarder on the B9141 midway between Dunning and the A9. When you visit Broadslap, you’ll see our delicious strawberries, raspberries, gooseberries, blackcurrants and redcurrants, growing mostly under cover - too many wet summers! You will also be welcome to visit and browse through our amazing farm shop, cafe, powered caravan sites, and our latest addition to the farm, our new and spectacular ‘Childrens’ Outdoor/Indoor Playbarn’. Pop in for a peek, you’ll be pleasantly surprised.  Click here for a link to our Facebook page. Click here for current Prices.  (UPDATED: 11 July 2020, JBS)
  • Peter Marshall & Co - Raspberries, cherries, strawberries, blueberries, Blackcurrants
    Muirton, Alyth, Blairgowrie, Perthshire PH1 8JF. Phone: 01828 632227. Mobile: 01828 633070. Email: meg@petermarshallfarms.com. Open: Pick your own available by arrangement. Directions: 1 mile west of Alyth, 1 mile off the Blairgowrie/Alyth Road. More Directions: Muirton Farm - The farm is located approximately 15 miles North West of Dundee and 1 mile west of Alyth. To get to the farm by car or on foot, when you get into Alyth proceed along Airlie Street until you locate the Costcutter shop. On the other side of the road, St Ninians Road is to the left just after Costcutters. Continue up St Ninians Road 1 & 1/4mile, out of Alyth, until you reach the top of the hill where the farm is located on your right. Directions to the West Jordanstone Farm: The farm is located approximately 13 miles North West of Dundee and 1 & 1/2 miles south of Alyth on the B954. The No 57 bus from Perth to Dundee via Blairgowrie and Alyth goes past West Jordanstone Farm. Alternatively, the bus from Dundee to Perth via Alyth and Blairgowrie also passes the farm. Approximately 1 mile after Meigle is West Jordanstone Farm. (UPDATED: 11 July 2020, JBS)
  • W Glen + Son - cucumbers, strawberries, tomatoes, and prepicked produce
    Mains Of Errol ERROL, Perthshire, PH2 7TE. Phone: 01821642878. Fax: 01821642878. Email: office@wglenandson.farm. Open: Monday to Friday 9am TO 6pm. Directions: We are situated one mile from Errol Village on the St Madoes Road. Payment: Cash, only. At Mains of Errol we grow Sonata and Malling Centenary strawberries on Seaton table top system. All our fruit is grown in polytunnels enabling continuity of supply and a non stop harvesting operation.

Ross-Shire

  • Black Isle Berries - strawberries, Raspberries, Gooseberries, Redcurrants, Blackcurrants, Plums, Apples, Damsons, Cherries (although the birds usually beat us to them!)
    Ryefield Farm, Tore, Muir of Ord, Ross-Shire, IV6 7SB. Phone: 01463 811276. Mobile: 07812 753 950. Email: enquiries@blackisleberries.co.uk. Open from 9am to 5pm Monday to Saturday all year round, PYO fruit is available from approximately the end of June to the end of August. Directions: 600 yards off the Tore roundabout on the Fortrose road. Just 10 minutes from Inverness and Dingwall. Black Isle Berries can be found at Ryefield Farm, Tore on the Black Isle, which has its own farm shop. There we can offer good quality, home-grown, seasonal fruit and vegetables. During the summer you can pick your own fruit. Please visit our Products page to find out what products we can offer.

Shetland

Stirling, Loch Lomond, The Trossachs & The Forth Valley

  • Briarlands Farm - strawberries, tearoom, outdoor activities
    Stirling FK9 4UP. Phone: 1786 841309. Email: info@briarlandsfarm.co.uk. Open: 11am till 4.30pm daily. No need to book, but we do ask that you respect social distancing and follow staff instructions! We will also take a name and contact number for track and trace purposes! Payment: Contactless payment is preferred however cash can also be taken. We have loads of things to do, to keep the kids entertained and whilst most of our activities are outside, we do have a craft area within our family friendly tearoom for those wet days offering ceramic painting, sand art and decopatch; as well as an indoor soft play frame for under 7’s and a play area for pre-schoolers. Briarlands Farm outdoor activities include
    feeding the animals using feeding tubes
    jumping pillows
    tractor go karts
    toddler trike track
    play frames
    springers
    zip wire
    swings
    mini diggers and water blaster( £1 coin required)
    sand pits
    Sheep pen maze
    Straw Box
    Tractor & Trailer Rides ( £1 per person)
    Archery
    Football Golf
    Pick Your Own strawberries (in season)
    There is no charge to our tearoom where visitors can enjoy freshly prepared food from local suppliers including our own produce, our home-made jam and delicious strawberries are not to be missed
     (ADDED: July 12, 2020, JBS)

Strawberry Picking Tips, Recipes and Information

strawberry pick-your-own field

Strawberries typically begin from mid- May in the south and central England, and a couple of weeks later in the north and Scotland. They typically continue through June and into July. Beyond that, some farms plant later bearing varieties, day neutral varieties and "everbearers, so they may have strawberries to pick until frost. But to be sure of a good harvest, go early in the season, from mid May through June.

Of course, it highly depends upon microclimates (earlier in warmer western coastal areas) and the varieties planted by each farm. The timing, quality and quantity of the strawberry crop varies considerably, so always check with the farm's website or Facebook page - or even call them before you go to the farm. 

Before you leave to go to the farm:

  1. Always call before you go to the farm - strawberries are affected by weather (both rain and cooler temperature) more than most crops. And when they are in season, a large turnout can pick a field clean before noon, so CALL first!
  2. Leave early. On weekends, then fields may be picked clean by NOON!
     
  3. strawberry picking bucket from Washington FarmsMost growers furnish picking containers designed for strawberries, but they may charge you for them; be sure to call before you go to see if you need to bring containers.


    strawberries, just picked from the fieldIf you use your own containers, remember that heaping strawberries more than 5 inches deep will bruise the lower berries. Plastic dishpans, metal oven pans with 3 inch tall sides and large pots make good containers. I like the Glad storage containers like the one at right.
  4. Bring something to drink and a few snacks; you'd be surprised how you can work up a thirst and appetite! And don't forget hats and sunscreen for the sun. Bugs usually aren't a problem, but some deet might be good to bring along if it has been rainy.Sttawberry bush with ripe strawberries, up close

Tips on How to Pick Strawberries

  1. Grasp the stem just above the berry between the forefinger and the thumbnail and pull with a slight twisting motion.

  2. With the stem broken about one-half inch from the berry, allow it to roll into the palm of your hand.how to pick strawberries

  3. Repeat these operations using both hands until each holds 3 or 4 berries. 

  4. Carefully place - don't throw - the fruit into your containers. Repeat the picking process with both hands.

  5. Don't overfill your containers or try to pack the berries down.

General Picking Tips

close-up of the rows in a strawberry patch at at PYO strawberry fieldWhether you pick strawberries from your garden or at a Pick-Your-Own farm, here are a few tips to keep in mind:

  1. Be careful that your feet and knees do not damage plants or fruit in or along the edge of the row.
  2. Pick only the berries that are fully red. Part the leaves with your hands to look for hidden berries ready for harvest.
  3. To help the farmers, also remove from the plants berries showing rot, sunburn, insect injury or other defects and place them between the rows behind you. If they are left in the plants, the rot will quickly spread to other berries.
  4. Berries to be used immediately may be picked any time, but if you plan to hold the fruit for a few days, try to pick in the early morning or on cool, cloudy days. Berries picked during the heat of the day become soft, are easily bruised and will not keep well.
  5. Avoid placing the picked berries in the sunshine any longer than necessary. It is better to put them in the shade of a tree or shed than in the car trunk or on the car seat. Cool them as soon as possible after picking. Strawberries may be kept fresh in the refrigerator for two or three, depending upon the initial quality of the berry. After a few days in storage, however, the fruit loses its bright colour and fresh flavor and tends to shrivel.
  6. For interesting and fun strawberry facts and trivia from the California Strawberry Commission, click here!

When you get home

  1. DON'T wash the berries until you are ready to use them. Washing makes them more prone to spoiling.
  2. Pour them out into shallow pans and remove any mushed, soft or rotting berries
  3. Put a couple of days supply into the fridge, wash and cut the caps (green tops) off the others and freeze them up! (Unless you're going to make jam right away) See this page about how to freeze strawberries.
  4. If you like the strawberries you picked, ask the farm what variety they planted, and not the weather conditions the week or two before. The flavor of a strawberry is affected by the variety, the weather and the degree of ripeness when picked.
  5. Now, get ready to make strawberry jam. It is VERY easy - especially with our free strawberry jam instructions - they're illustrated and easy.

Strawberry Recipes, Canning and Freezing Strawberries

Strawberry Facts, Measurements and Tips

  • Picking the best strawberries: Select firm, fully red berries. Strawberries DO NOT continue ripen after they are picked! In the photo, only the berry onstrawberries shown in different stages of ripeness the far right is completely ripe.
  • Strawberry festivals: Most areas that grow strawberries have a strawberry festival, at which you can taste all kinds of fresh strawberry foods, pies, jams, cakes - and most commonly, fresh strawberry shortcake. To find out where and when there is one near you, see this page for a list of strawberry festivals in the UK!
  • Strawberries measurements: government agriculture websites tell us that
    1 quart = 2 pints = 4 cups and is about the same as 1 liter and
    1 quart of fresh strawberries weighs 1 lbs to 1.25 lbs (or 450 to 600 g). Of course, the weight varies on variety and weather conditions.
    1 quart is normally enough for 4 servings, although I'll admit my son can eat 1 pint by himself!
  • How much to pick? In general, 1 quart of fresh, whole, just-picked strawberries = approximately 3.5 cups (828 g) hulled, whole berries. In other words, removing the caps/hulls and the occasional mushy berry means you lose 1/4 cup to 1/2 (60 g to 120 g))(it depends how much fruit you remove with the hull) or about 7 to 12% of every quart you pick.
  • One cup of strawberries contains only about 50 calories
  • U-pick strawberries are much healthier than store-bought. Consumer reports says store bought strawberries have so many pesticide and fungicide residues on they, that they don't recommend you eat them at all!
  • U-pick strawberry farms typically sell berries by the pound. 1 lbs (450 g) of fresh strawberries is about 2/3 of a quart/liter.
  • It takes about 10 to 15 minutes to pick a quart, if the berries are reasonably plentiful
  • The strawberry plant adapts to wide variety of soil conditions, but does not tolerate drought well, and the berries quickly rot if the weather is rainy. For this reason, the plants are usually grown on raised beds through plastic mulch!
  • Cultivation of strawberries began in Europe in the 1300's, but the berry only became very popular in the early 1900's in California.
  • Do the math and be careful not to over-purchase as strawberries quickly mold when left at room temperature, and only last a couple of days in the refrigerator.
  • You can easily freeze berries that you cannot use right away - just wash, cut the hulls off and pop them into a ziplock bag, removing as much air as possible. Those vacuum food sealers REALLY do a good job of this! The berries will keep for many months frozen without air.crowded parking at a Strawberry u-pick field
  • Want to grow your own strawberries? Here's an article about how to: Strawberries are an Excellent Fruit for the Home Garden, HYG-1424-98!
  • See this page for many more fun and interesting strawberry facts, nutritional information and trivia

Other weird strawberry facts

  • Strawberries are the only fruit with seeds on the outside.
  • Strawberries were originally called strewberries because the fruit was 'strewn' amongst the leaves of the plant.

More conversions

1 pint (2 cups) of fresh whole strawberries

  • = about 8 oz (1/2 lb, 225 g) of strawberries
  • = 2.25 cups of sliced strawberries
  • = 1 cup pureed strawberries
  • = 12-14 large strawberries

2 quarts of fresh strawberries are needed for a 9" pie

A 10 oz / 280gpackage of frozen berries is about the same as 1 cup of sliced fresh strawberries

Strawberries - Average 2024 (most recent ) retail price per pound and per cup equivalent,
Form Average retail price    Preparation yield factor Size of a cup equivalent  Unit Average price per cup equivalent
Fresh *1    per kilogram 0.94 0.320 Kg  
Frozen *2    per kilogram 1 0.331 Kg  
1 - Includes regular strawberries. Excludes jumbo and long-stemmed varieties. The Standard Reference (SR) reports that inedible caps and stems account for 6 percent of the retail weight, implying a preparation yield of 94 percent, when strawberries are eaten raw.
2 - Excludes strawberries with added sugar or other sweeteners. Includes unsweetened strawberries. Consumers are assumed to eat the berries in frozen form without further preparation.
Source: USDA, Economic Research Service calculations from 2020 Circana (formerly Information Resources, Inc. [IRI]) OmniMarket Core Outlets (formerly InfoScan) data; the USDA National Nutrient Database for Standard Reference (SR), Legacy Release; and the Food Patterns Equivalents Database (FPED) 2017–18 as well as the FPED's accompanying Methodology and User Guide. 

References: