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Advertising options on Pickyourown.org
Advertising on
PickYourOwnFarm.org.uk,
PumpkinPatchesAndMore.org, PickYourOwnChristmasTree.org.uk,
LocalFarmMarkets.org, CornMazesAndMore.org, WineryTastingsAndTours.org,
ZombieFunNearYou.org and more Farm-related websites
I always provide free basic listing for farms to encourage every farm to get listed here! The goal is to provide a comprehensive, accurate and current resource for consumers to find farms, orchards, ranches and to support the small farmer and small businesperson! Those listings are who-what-where-when-how much information; factual and to the point.
Of course, it does cost money to run the website, and there are ways to get even more visibility for your farm that I cannot provide for free because they increase my costs. You may wish to build more business with larger listings, photos, graphics, banners and other advertising! Our rates have not increased in years!
Special for 2019: ads on our
www.CornMazesAndMore.org website are at a greatly reduced rate:
(options 2,and 4 below) will be only £75 for 12 months and option 3
is £125 if placed before 1 October 2019.
Free enhancements to your free listing
- Adding photos to your listing - Photos tremendously
improve the visibility of your listing! If you'd like to add photos
and/or logos to your listing you need only email them to me and I'll
resize them to fit the page and listing (typically about 120 px by 90
px). Starting 2019, 2 photo per listings are now
FREE! We feel strongly that
photos help draw customers both to your farm or event and to our
website, so we want to encourage that. Just email the photos (along with
your farm name, region (e.g., "West Midlands") and county to
blake2016@pickyourown.org .
If you haven't got digital versions of your photos you can mail me a paper copy and I'll scan them at no additional charge. I'll fit as many photos as I can; typically it is 2, but sometimes I can get 5 in.
The paid advertisements for farms on the website come in the following forms:
- Top of the county listings Banner Advertising - Starts at £150
per year, per page (some very popular pages are more). A leaderboard (600 px
wide x
90 px high - which works on most platforms) banner ad listing at the top of the county where your farm is listed
right below the county name. The ad may have a logo, image or photos (up to
2 photos and/or logos, each 120 px wide by 90 px high), links,
a border and colours! Blinking and pop-ups are prohibited, as are ads for
content that is inappropriate for a family, small children, etc. This
option is ideal for farms, events, manufacturers, distributors and sellers
of products and services that are appropriate for an diverse family audience
that represents a wide cross-section of the population. You can make your
own banner, or if something simple works for you, I can make one at no cost
to you. 600 px by 90 px is recommended as it works on both pcs and
most 10" or larger tablets and laptops, but 800 by 140 works on most
visitor's pc's. I would stay with 600 px by 90 px or 600 by 140)
- Top of the page listings Banner Advertising - Starts at £250 per year, per page (some very popular pages are more). A leaderboard (600 px wide x 90 px high) banner ad listing at the top of the listings, right below the listing header you will see on each page (such as, below: "U-Pick Farms and Orchards, sorted by county", "Pumpkin Patches, Corn Mazes, Hay Rides and More, by County", etc.) . It may have a logo, image or photos (up to 2 photos and/or logos, each 120 px wide by 90 px high), links, a border and colours! Blinking and pop-ups are prohibited, as are ads for content that is inappropriate for a family, small children, etc. This option is ideal for farms, events, manufacturers, distributors and sellers of products and services that are appropriate for an diverse family audience that represents a wide cross-section of the population.. You can make your own banner, or if something simple works for you, I can make one at not cost to you. 600 px by 90 px is recommended as it works on both pcs and most 10" or larger tablets and laptops, but 800 by 140 works on most visitor's pc's. I would stay with 600 px by 90 px or 600 by 140)
- Featured, expanded listings - £125 per year. A banner-type (600 px wide x 90 px high) listing on the page that is relevant to the farm (the farm's geographic area). It may have a logo, image or photos (up to 2 photos and/or logos, each 120 px wide by 90 px high), a border and colours! The links to you website are direct, with no banner, ads or anything else. Below is an example. And for another example, see this page: https://www.pumpkinpatchesandmore.org/VApnorthern.php#listings . And if you have your own website, we also drop the ad banner frameset across the tops on links to your website, and give you a direct link!
 Rock
Farm PYO Soft Fruits and Veg Pick
your own sweet corn, tomatoes, blackberries, apples, |
- Custom Website or dedicated page(s) - Your farm's own web pages
Websites are £275 per year for up to 3 web pages (each up to 100k of text and images), which you can design; or we can do for you (and no extra cost for 3 simple pages), containing text, images, links, etc.Typically, the pages are (click on the links to see an example):
- a home page,
- a maps, directions, and contact information page, and
- harvest updates, crop information, special activities and events, etc.
Of course, if you need additional pages, we can add them at £25/yr each.
The url (address) would be similar to: https://www.PickYourOwnfarms.org.uk/happyhillsfarms/home.htm etc.
If you'd like your own domain name (e.g., www.yourfarmname.com ) that adds £35 /year, or you can obtain it yourself and I'll include it.
-
A dedicated webpage for your farm
£95/year. One page dedicated to your farm, event or activity, with no other content, or ads, other than the standard footer with links back to PickYourOwn. 12 free updates per year.
This is a good option for a farm that just wants a page on the internet, dedicated to their farm, without popup ads and other junk. Here, you can put contact information, several photos, a map, directions, seasonal hours and dates, events, etc. Update it monthly, or as often as you like (up to 15 times per year, additional updates beyond that are £5 each, just stop avoid abuse), allowing you to keep it current to the month, season and events! Send updates and changes via email. This gives you the advantages of having your own dedicated website, without needing to learn how to build a website, acquiring domain names, hosting, etc. Your page has its own url, like https://pickyourownfarms.org.uk/yourfarmsname.htm. You can even replace that with your own domain name, www.yourfarmsname.com, for only an additional £15/year. This is probably not a suitable option for a farm that has constantly changing information, or is a large, complex operation, or has an owner that is very fussy and wants a very particular look and feel (those are situations where the farm should get their own website). I'm not making money at these rates; this is just to help farms get their own page on the internet, who could not otherwise afford it or master the technology.
If you are interested in either advertising or webpages, just write me by clicking on the Feedback link here.
Blake
How do these advertising costs and benefits compare with other alternatives?
Here are some examples of the costs of other forms of advertising, just for printing and distribution, not including creating the ads itself:- Small, local suburban newspaper: £10-£30 per column inch per insertion. (A column inch is about 2.062" wide and 1" high -- a regular business card is about 2" by 3.5": £35-£105 each time it appears.) Spot color can add £100 per color.
- Large city newspapers: £300 or more for a column inch.
- Business cards: £20-£100, stationery (letterhead and envelopes): £200-£300.
- Brochures can be much more expensive - a simple brochure can cost a few dollars each time someone requests one to be sent out.
Links and compliance with Google's policies:
Paid links will carry the rel="nofollow" tag, as required by Google (see this NY Times article about JC Penny (http://www.nytimes.com/2011/02/13/business/13search.html )and Google's policies, https://www.google.com/support/webmasters/bin/answer.py?answer=66736 ). This does not interfere with sending traffic to your website (it is behind the scenes and is required by Google)